aaa school of advertising

During the fourth year you will develop through three phases:



    • Phase One: MAPP
      (The Marketing and Advertising Planning Process)
      The dynamics of the marketing and advertising planning process are explored by means of sound strategic thinking and hand – on application. This is followed by practical campaigns in a simulated ad agency environment.


    • Phase Two : Specialisation
      This phase opens windows on the specializations available, namely – Brand – Account – Media – or Digital Media Management.
      Every student is required to select at least one specialisation. Once a choice has been made, students undergo intensive training by lecturers and members of the advertising and marketing industry.


    • Phase Three: Internship
      All graduates are required to embark on a work based learning internship towards the end of the year.



ALL the modules that make up the part-time BA Degree are available to study individually as short courses. After successful completion of a short course a AAA module certificate will be awarded.

For more info
AAA School of Advertising
T: +27 (11) 781 – 2772
[email protected]