aaa school of advertising

ALL of the modules that form a part of the BA Degree is available to study as 5 month short courses.

Fields of Specialisations

 

    • Brand Management

 

    • Media Management

 

    • Strategic Account Management

 

    • Digital Media Management

 

 

Curriculum breakdown

 

 

    1. Principles of Marketing

 

    1. Presentation and Writing Skills

 

    1. Marketing Communication issues in Multicultural markets

 

    1. Principles of Communication

 

    1. Principles of Business Management

 

 

Year Two: 4 Modules

 

 

    1. Global Marketing and Advertising

 

    1. Entrepreneurship

 

    1. Practice of Marketing

 

    1. Research for Marketing Communication

 

 

Year Three: 5 Modules

 

 

    1. eMarketing

 

    1. Analytical and Financial decision making

 

    1. Integrated Marketing Communications

 

    1. Advertising Production

 

    1. Consumer & Buyer Behaviour

 

 

Year Four: 5 Modules

 

 

    1. IMC Campaigns

 

    1. Creativity and Problem solving

 

    1. Marketing and Advertising Planning Process

 

    1. Specialisation : Brand – Media – Account or Digital Media Management

 

  1. Work based learning (Internships)

 

Continue reading to apply – click here